Built in Public: How Founders Become the Brand
Built in Public: How Founders Become the Brand
Built in Public: How Founders Become the Brand
Built in Public: How Founders Become the Brand
Built in Public: How Founders Become the Brand
FEATURED
CREATIVE
TALK
• ON SALE

Built in Public: How Founders Become the Brand

An intimate founder event at The House of KOKO with Marlowe founder Lex Delano, exploring how founders use social media, storytelling and discipline to build trust, grow audiences and turn attention into business momentum.

WHEN
Wed 29 Jul 2026
TIME
18:00 — 20:00
WHERE
KOKO
TALENT
1 host
BY APPLICATION

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THE PITCH

About this talk.

The most exciting businesses today are not always being built behind closed doors. Increasingly, they are being built in public: through content, community, storytelling and the founder’s own visible journey.

Join Lex Delano at The House of KOKO for an intimate founder event exploring the rise of the founder-led brand and the new rules of entrepreneurship in the social media age.

Lex is the founder of Marlowe, a luxury personal shopping company built around rare access, taste and trust. By documenting his day-to-day work with international high-net-worth clients, he has opened a window into the modern luxury world and built a highly engaged audience across TikTok and Instagram. His content combines fashion, lifestyle, aspiration and behind-the-scenes storytelling, giving him a powerful platform that now directly supports the growth of his business. His media kit highlights a combined following of 77.1k, monthly TikTok reach of 3.0m, average TikTok views of 350k and monthly Instagram reach of 1.8m.

This session is not just about followers. It is about what it really takes to build something people believe in.

Lex will speak honestly about the mindset behind entrepreneurship: discipline, environment, daily habits, decision-making, consistency and the small choices that compound into long-term outcomes. He will also break down how social media can become a serious business engine, from treating every video like a short film, to understanding hooks, storytelling, retention, production quality, volume and audience trust.

Join us for a live conversation with Lex, as he focuses on his journey, his approach to building Marlowe, and the practical lessons behind turning attention into enterprise. Expect a candid, practical and culturally relevant morning about building in public, growing with intention, creating trust at scale and turning attention into real business momentum.

Built in Public is for founders, creators, entrepreneurs and ambitious people who understand that in modern business, how you show up matters. Your story, your network, your taste, your consistency and your ability to communicate can now be as valuable as any traditional marketing budget.

EVERYTHING ELSE

Questions.

10 answers
  1. An intimate live event exploring how modern founders use social media, storytelling and personal visibility to build trust, grow audiences and create real businesses.
  2. Because business growth has changed. Founders no longer need only big budgets or polished campaigns. The ones moving fastest are often the ones who know how to show up online with authenticity, consistency and purpose.
  3. Lex is the founder of Marlowe, a luxury personal shopping business based in Mayfair, where his growing social media presence supports brand awareness, organic marketing and commercial demand.
  4. Founders, creators, entrepreneurs, influencers and ambitious people who are building something, want to build something, or want to understand how modern brands grow.
  5. No. It is about entrepreneurship. Social media is the lens, but the real subject is how attention, trust, discipline and community become business growth.
  6. Lex will cover the mindset behind entrepreneurship, the daily discipline needed to build long term, and how social media can become a serious engine for business growth.
  7. How to think about content properly: hooks, storytelling, retention, consistency, volume, production quality and using video to create trust at scale.
  8. KOKO gives the evening cultural weight. It is the right kind of setting for a room full of founders, creators and culturally switched-on people.
  9. Learn how modern founders turn visibility into trust, trust into community, and community into business.

  10. Life happens. This is how much you'll get back if you can't make it: sliding scale, no haggling, no surprises.

    STANDARD REFUND POLICY

    Refunds taper as the event gets closer. More than 30 days out: full refund. 7–30 days out: 75%. 24h–7 days: 50%. Within 24 hours of the event: no refund.

    Full refund
    More than 30 days before
    75% back
    7-30 days before
    50% back
    1-7 days before
    No refund
    Less than 1 days before
    No refund
    After it's started

    Once the event has kicked off, refunds aren't available. Your ticket's still yours though, so swing by anyway.

    Refund requests start from your My tickets page once you've bought.

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WHO'S IN THE ROOM

LEX DELANO.

Lex Delano
BUSINESS
Lex Delano
Lex is the founder of Marlowe, a luxury personal shopping company built on rare access, taste and trust. By sharing his work with international high-net-worth clients, he has grown a highly engaged TikTok and Instagram audience, turning behind-the-scenes luxury storytelling into a powerful driver for his business.
Full profile
WHERE IT HAPPENS

KOKO.

1A Camden High St, London NW1 7JE, UK

✦ The room
Opened in 1901 as the Camden Theatre, KOKO has spent 125 years at the heart of London’s cultural life, evolving through eras as the Camden Hippodrome, a BBC studio, The Music Machine, Camden Palace and now KOKO. Its stage has hosted everyone from Charlie Chaplin and The Rolling Stones to Madonna, Prince, Amy Winehouse, Coldplay and Stormzy. Today, KOKO continues that legacy as one of Camden’s most iconic homes for live music, culture and unforgettable events.
KOKO
KOKO
KOKO
KOKO
KOKO