The most exciting businesses today are not always being built behind closed doors. Increasingly, they are being built in public: through content, community, storytelling and the founder’s own visible journey.
Join Lex Delano at The House of KOKO for an intimate evening exploring the rise of the founder-led brand and the new rules of entrepreneurship in the social media age.
Lex is the founder of Marlowe, a luxury personal shopping company based around rare access, taste and trust. By documenting his day-to-day work with international high-net-worth clients, he has opened a window into the modern luxury world and built a highly engaged audience across TikTok and Instagram. His content combines fashion, lifestyle, aspiration and behind-the-scenes storytelling, giving him a powerful platform that now directly supports the growth of his business. His media kit highlights a combined following of 77.1k, monthly TikTok reach of 3.0m, average TikTok views of 350k and monthly Instagram reach of 1.8m.
This talk is not just about followers. It is about what it really takes to build something.
Lex will speak honestly about the mindset behind entrepreneurship: discipline, environment, daily habits, decision-making, consistency and the small choices that compound into long-term outcomes. He will also break down how social media can become a serious business engine, from treating every video like a short film, to understanding hooks, storytelling, retention, production quality, volume and audience trust.
Built in Public is for founders, creators, entrepreneurs and ambitious people who understand that in modern business, how you show up matters. Your story, your network, your taste, your consistency and your ability to communicate can now be as valuable as any traditional marketing budget.
Expect a candid, practical and culturally relevant conversation about building in public, growing with intention and turning attention into enterprise.
